Cancellations Rates: Where Do They Stand And How Can You Overcome Them?
Hotel cancellation rates have been steadily rising for years, in part fueled by a culture of ‘book now, pay later’ created by OTA giants. Covid did not create cancellation habits – it will perpetuate them, though. As a hotelier, it’s important for you to be aware of the patterns because it will help you to determine how to combat the issue. Back in 2019, D-Edge Hospitality Solutions reported that the global cancellation rate of hotel reservations reached 40% (with the direct website channel keeping the lowest cancellation rate).
Original Article Source Credits: Hospitality Net , https://www.hospitalitynet.org/
Article Written By: Jordan Lillis
Original Article Posted on: 11 June 2021
Link to Original Article: https://www.hospitalitynet.org/opinion/4104902.html